Finding the right speaker for your event can be tricky. But don’t worry, we’ve got you covered! Whether it’s a large conference, an online event, or a small gathering, the right speaker can truly make an impact. Here’s how to make a smart choice.
Why a great speaker makes all the difference
A great speaker takes your event to the next level. They captivate your audience, inspire them, or even make them laugh. Whether you’re looking for an expert to deliver a deep-dive session or someone to bring your online event to life, the right speaker ensures your event is unforgettable.
Choose the wrong one, and things can go south quickly. A dull presentation or a mismatch with the audience can ruin the atmosphere.
What can a speaker bring to an event?
A speaker can truly make a difference at an event. Why? Because they add that special spark that makes it unforgettable. Here are a few ways a speaker can take your event to the next level:
- Inspire and motivate
Speakers know how to connect with their audience. They share personal stories that make you think and motivate you to take action, leaving you feeling energized and engaged.
- Share knowledge
A great speaker provides valuable tips and fresh insights. You’ll learn something new and stay up-to-date in your field, helping you tackle challenges more effectively.
- Networking
Speakers help people connect more easily. They spark conversations and create opportunities for new connections, which is incredibly important.
- Entertainment
Good storytellers make it fun too. With humor, stories, and visuals, the experience is not only educational but also entertaining, ensuring the message sticks.
- Credibility
A well-known speaker gives your event a sense of importance and value. It feels special to be there, creating a bond among attendees.
- Unique experience
Speakers make an event stand out. They add surprises, like interactive sessions or an unexpected presentation, creating an experience you won’t forget.
- Engagement
Speakers who interact with the audience create an energetic atmosphere. Through questions or technology, they keep everyone involved.
Know what you want to achieve
The first step is to clearly define what you want to accomplish with your event. Do you want to inform, inspire, encourage action, or simply entertain your audience? Your event’s goal determines the type of speaker that’s the best fit.
Tailored examples:
- Large conference?
Choose an expert with authority and in-depth knowledge in a specific field. Someone with a strong reputation and proven track record adds credibility to your event.
- Online event?
Online events require speakers with high energy and strong interactive skills. Choose someone who uses engaging visuals, can adapt quickly, and keeps your audience involved online.
- Intimate setting?
For smaller audiences, it’s important to have a speaker who can connect and come across as personal. Storytellers and speakers with real-life experiences are often a great choice for this format.
Tip: Ask yourself questions like: What should the audience take away from the session? What emotions or actions do you want to spark? The more you focus on your goal, the more targeted your search for the right speaker will be.
Know your audience
Who are your attendees? And what matters to them? A speaker can be amazing, but if their style or content doesn’t resonate with your audience, it’s a missed opportunity. Ask yourself: who are my guests? What are their interests, challenges, and expectations?
Practical considerations:
- Age group: Younger audiences often respond well to dynamic and visually supported presentations, while older audiences may prefer more in-depth content and classic storytelling.
- Expertise level: Is your audience familiar with the topic? If not, an inspiring speaker may work better than a technical expert.
Tip: Consider creating a persona for your ideal audience and use it as a guide when searching for a speaker.
Set your budget
Budget matters. Event speakers come in all shapes and sizes, from big-name speakers with high fees to hidden talents who are more affordable.
Working with a small budget? Consider someone from your own network or a less well-known speaker with potential. They’re often just as good and much more budget-friendly.
Look for inspiration
There’s plenty of inspiration online. Watch videos of speakers, read reviews, or ask around in your network. Many speakers share recordings of past performances, giving you a clear sense of their style and energy.
Tip: Search using specific terms like “event speakers.”
Handle the practical details
You’ve found your speaker, great! Now it’s important to finalize the details:
- Tech needs: Does the speaker require specific equipment?
- Timing: Schedule enough time for their presentation and any Q&A.
- Extra activities: Would you like the speaker to host a Q&A or add something interactive? Be sure to arrange this in advance.
