Registration & Coffee @ Tongersestraat 53

Opening by the Dean (Mariëlle Heijltjes)

Research Talk 1: Oliver Emrich (Mainz) - Toward the Point of No Return: Breaking the Cycle of Multi-Item Ordering Habits

Coffee Break with vlaai

Research Talk 2: Stefan Mayer (Tübingen) - Judging a Pitch by its Cover? Experimental Evidence on the Role of Visual Aesthetics and Quality in Startup Pitch Decks

Lunch (Dutch style)

Research Talk 3: Sebastian Gabel (RSM) - Retail Media Platforms: Learning Treatment Effects Across Brands

Break

Focus on Education: Visit and demonstration @Dexlab - Tapijn Kazerne

Social activity

Dinner

Cocktails

Arrival, Coffee @ Tongersestraat 53

Research Talk 4: Matilda Dorotic (BI Oslo) - AI regulation and impact on marketing.

Coffee Break

Research Talk 5: Niels Holtrop (Maastricht) - The Impact of the First Light Purchase on Subsequent Purchase Behavior Across Categories and Households

Lunch (warm)

Wrap up