Program
28 August 2023
Registration & Coffee @ Tongersestraat 53
Opening by the Dean (Mariëlle Heijltjes)
Research Talk 1: Oliver Emrich (Mainz) - Toward the Point of No Return: Breaking the Cycle of Multi-Item Ordering Habits
Coffee Break with vlaai
Research Talk 2: Stefan Mayer (Tübingen) - Judging a Pitch by its Cover? Experimental Evidence on the Role of Visual Aesthetics and Quality in Startup Pitch Decks
Lunch (Dutch style)
Research Talk 3: Sebastian Gabel (RSM) - Retail Media Platforms: Learning Treatment Effects Across Brands
Break
Focus on Education: Visit and demonstration @Dexlab - Tapijn Kazerne
Social activity
Dinner
Cocktails
29 August 2023
Arrival, Coffee @ Tongersestraat 53
Research Talk 4: Matilda Dorotic (BI Oslo) - AI regulation and impact on marketing.
Coffee Break
Research Talk 5: Niels Holtrop (Maastricht) - The Impact of the First Light Purchase on Subsequent Purchase Behavior Across Categories and Households
Lunch (warm)
Wrap up
YES Marketing Conference
YES Marketing Conferenceevents-finance@maastrichtuniversity.nl
YES Marketing Conferenceevents-finance@maastrichtuniversity.nlhttps://www.aanmelder.nl/145649
2023-08-28
2023-08-29
OfflineEventAttendanceMode
EventScheduled
YES Marketing ConferenceYES Marketing Conference0.00EUROnlineOnly2019-01-01T00:00:00Z
School of Business and EconomicsSchool of Business and EconomicsTongersestraat 53 6211 LM Maastricht Netherlands